This is a must-read for anyone selling to both sexes!” – Don Hudson, co-author of the best selling book The One Minute Entrepreneur and CEO of U.S. Learning
It takes a person like Connie to get straight to the point about selling to women customers! Her perspective is just what’s needed in our industry to drive home the fact that the selling process to women is DIFFERENT, and as the results can be highly profitable for those who GET it! Every person in the industry, from sales to service, should read this book and test how well their current selling strategies to women buyers line up.” – Marina Shoemaker, Director – General Motors Women’s Retail Network
Statistics show that women influence 85% of all purchasing decisions. However, most sales training focuses on selling to men—even though men and women have very different expectations about their shopping and purchasing experiences.
Connie Podesta, an expert in the psychology of human behavior and sales strategies, will give you a realistic and insightful view into a woman’s mind from the moment the sales relationship begins. She shares the top five deal breakers for women and how to avoid them so you can CLOSE THE DEAL every time. Connie Podesta has helped tens of thousands of salespeople attract and keep more customers plus become more successful than they thought possible. And the really good news? You’ll also learn new information about how to understand the psychology of selling to men as well!