By Sales Keynote Speaker Connie Podesta Want to close more deals? First – know your audience. Buyers usually fall into two categories: Relators and Bottom Liners. The Relators are the warm and fuzzy people. The ones who want to get to know you. Ask about your family. Launch into relationship building. Connect. The Bottom Liners? Want facts. Figures. Graphs. Price. Delivery time. Data. They also have zero interest in being your friend and small talk sends them right through the roof. Here’s the deal: As salespeople, we fall into those two groups too. More than that, we tend to sell Read More
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Sales Pitfalls: When the Ego Goes Unchecked
By Sales Keynote Speaker and Human Behavior Expert Connie Podesta When it comes to top salespeople, ego comes with the territory. That bullet-proof attitude of self-assured confidence is what allows them to step out of the crowd and into the spotlight. It gives them the charisma to persuade and influence. It fuels their drive to close the deal and be the best. It’s also what can stop them in their tracks. I’ll give you a personal example. Years ago, I was working to land a keynote speaking engagement with a blue-chip company that I REALLY wanted on my client list. I knew, without a Read More
Lead Like You Mean it!
The Psychology and Leadership Connection by Leadership Keynote Speaker Connie Podesta I was recently interviewed by a member of the California Special Districts ahead of their CSDA’s Annual Conference in September. The topic was leadership -- and the message (for the article and the keynote) is how leaders can use the power of psychology to help them drive bottom-line results for their teams. Psychology = profits and productivity. I shared, that for most people, their JOB isn't actually the thing that holds a team member back. It's the PEOPLE that they work with and an inability to Read More
Quit Listening to Employee Complaints
by Leadership Keynote Speaker Connie Podesta Here’s a question for you. What are three words that make managers want to run the other way? Open Door Policy. The original intent of an “Open Door Policy” was to create a communication mechanism to ensure that employees would feel free to honestly discuss key issues without fear of retribution or, even worse, losing their jobs. In other words, not only would a leader’s door be open but, hopefully, so would their mind. However, over time that concept has expanded and become an excuse for some employees to also feel free to complain. About Read More
Quit Trying to Make Everyone Happy
Leadership Lessons for Today’s World By Leadership Keynote Speaker Connie Podesta When did it become our job to make other people happy? Our kids? Our partners? The people on our team who follow our lead? Isn’t it about all we can do on most days just to make ourselves happy? Somewhere along the way, managers have been told by well-meaning people (and probably a few motivational speakers) that one of their priorities is to make sure all of their employees are happy. WRONG! Psychologically, it is IMPOSSIBLE to make someone else happy. I know you know that. You’ve certainly tried hard Read More
Quit Being Afraid to Fire People!
It’s Time for a Change of Perspective By Keynote Speaker and Leadership Expert Connie Podesta I totally get it! Psychologically, for most people, firing someone is one of the hardest things about being a leader. They obsess over it, lose sleep over it, and even get physically sick over it! Most of all they feel guilty –really guilty—about it. The question is: why do they take on what isn’t theirs to take on? The answer: because they feel responsible for “causing” another person to lose their job. So let’s get rid of the guilt and look at firing from an entirely different Read More
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