By Connie Podesta, Hall of Fame Speaker Let’s be clear salespeople – if you’re only in it for the money, you’re leaving money on the table. How’s that for an attention-getter? Sales is an amazing industry, often with sky’s-the-limit earning potential, but you and I both know that there are plenty of people in it just for the quick dollar, not the long-term customer relationship. You know the ones, right? Those who literally move on to find their next deal before the ink is dry on the sale they just closed? Here’s what you are missing: The lifetime value of a client. Personally, more than
By Connie Podesta The world has changed. The way consumers buy has changed. That old school, “There are ONLY TWO left” tactics are out. The truth is consumers have OPTIONS now. There’s hardly anything that we can’t purchase online. So, the high-pressure, gimmicky, push people to purchase sales delivery will get you exactly the opposite results than what you want. I’m reminded of how many times I’ve gone into a car dealership only to have someone try the, “I’ve got to speak to my sales manager” routine. Now, when I want to purchase a car, I go straight to the manager and tell them I
By Sales Keynote Speaker Connie Podesta You know the old saying about making assumptions – right? I won’t repeat it here, but let’s just say it doesn’t work out well for the person making them. In today’s world – assuming you know it all--can always read the room, the person, or the buyer – is doing you, and your sales, a disservice. I’ll give you a great example. I went to purchase a car for myself, and I brought my husband along. I knew what I wanted, and I was looking at the vehicles that had features that were most important to me when along comes the salesman. What does he do?
By Sales Keynote Speaker Connie Podesta Want to close more deals? First – know your audience. Buyers usually fall into two categories: Relators and Bottom Liners. The Relators are the warm and fuzzy people. The ones who want to get to know you. Ask about your family. Launch into relationship building. Connect. The Bottom Liners? Want facts. Figures. Graphs. Price. Delivery time. Data. They also have zero interest in being your friend and small talk sends them right through the roof. Here’s the deal: As salespeople, we fall into those two groups too. More than that, we tend to sell
By Sales Keynote Speaker and Human Behavior Expert Connie Podesta When it comes to top salespeople, ego comes with the territory. That bullet-proof attitude of self-assured confidence is what allows them to step out of the crowd and into the spotlight. It gives them the charisma to persuade and influence. It fuels their drive to close the deal and be the best. It’s also what can stop them in their tracks. I’ll give you a personal example. Years ago, I was working to land a keynote speaking engagement with a blue-chip company that I REALLY wanted on my client list. I knew, without a
The Psychology and Leadership Connection by Leadership Keynote Speaker Connie Podesta I was recently interviewed by a member of the California Special Districts ahead of their CSDA’s Annual Conference in September. The topic was leadership -- and the message (for the article and the keynote) is how leaders can use the power of psychology to help them drive bottom-line results for their teams. Psychology = profits and productivity. I shared, that for most people, their JOB isn't actually the thing that holds a team member back. It's the PEOPLE that they work with and an inability to