Sales Speaker Connie Podesta’s new ‘two-books-in-on’ responds to the high demand results-producing sales strategies that give salespeople the tools they need to better sell to both women AND men

According to statistics, women account for $7 trillion in consumer and business spending in the US alone- and it’s estimated that over the next decade, they will control two thirds of consumer wealth. That same study also estimates that women purchase over 50% of traditional male products, including automobiles, home improvement products insurance and consumer electronics. As a professional motivational sales speaker, Connie Podesta connects with more than 100,000 people a year and sees first-hand the need for CHANGE in terms of how sales pros react to, sell to, and relate to the women (and men) they are seeking to do business with. In her newly revised book, How to Make a Fortune Selling to Women/How to Make a Fortune Selling to Men, she teaches sales pros how blow the roof of your competition by letting go of old sales techniques, dated mindsets, antiquated training and embrace a whole new (even fun) way of selling.

Dallas, Texas:  No one understand the differences between men and women like Human Relations expert, award winning author and worldwide motivational sales speaker Connie Podesta—especially when it comes to each gender’s unique buying styles. “With more than 85% of today’s buying decisions being made by women and the large influx of women moving into sales positions, being aware of gender differences is a huge advantage for both men and women when it comes to attracting new customers and closing the deal,” says Connie Podesta.  “I had already written Make a Fortune Selling to Women and it sold out almost immediately.  I was ready to reprint and I kept getting request after request asking ‘When is your book coming out to teach us how to sell to men?’  So?  I put them back to back—two books for the price of one! No excuses left!”

Unique is certainly in Connie Podesta’s DNA.  Her fun, “tell-it-like-it-is” delivery style,  and right on target understanding of what makes people tick, turns what could be an ordinary business book into a delightful experience that literally takes the reader inside the minds of their customers so they have the knowledge and techniques to turn deal breakers into dealmakers.

“Make a Fortune Selling to Women/Men is unlike any book on sales I have ever read, and wait till you get to the selling to men part—a twist that I never expected  As a guy who hates to shop—it’s so true!”

Connie Podesta’s newly revised How to Make a Fortune Selling to Women/How to Make a Fortune Selling to Men Book is making big waves in an industry where purchasing habits and trends are changing at the click of a mouse.  Gone are the excuses that product, price, marketing or territory are the only reasons for diminished sales production.  And gone should be the old ideas that men are the only ones holding the keys to the bank account.  With her on-target humor, and a terrific “not-what-you-expect” twist – Connie keeps salespeople turning the pages and launching empowered new sales techniques and career-changing mindsets.

“I loved this book.  As two books in one, it is right on target for both women AND men, is filled with insights and humor and is just what salespeople today need to hear. The truth is — people don’t buy in the same way they used to. Their expectations from their sales and business professionals are at an all-time high, while their tolerance for anything less than the best is at an all-time low,” says sales industry expert Julie Escobar.  “To compete and succeed now, sales pros need to be at the top of their game and understand better the needs, personalities and mindset of the consumers they service.  That’s EXACTLY what Connie delivers in this book.”

What you won’t find in Connie is your typical ‘rah-rah’ motivational speaker.  Frankly, because that’s not what salespeople need now.  They need answers, real-world how-to’s, powerful solutions for staying on track, self-motivation and customer insights.  As an expert in human relations, communication and change, Connie Podesta helps bring that winning combination of tools, techniques and strategies to sales teams that are eager to embrace the skills that will take them to the top.

“Connie, your energy, insight, humor and enthusiasm inspired us!”– Direct Sellers Association

To Be a Top Sales Professional Today You Must:

• Recognize and respect gender buying differences
• Understand that old habits and training will cost you sales
• Be able to read the personality type of your customer or prospect at a glance
• Adopt to new cultures, communication styles and strategies
• Break free from the status quo and accept new challenges
• Celebrate diversity in our customer and consumer base
• Recognize new buying trends and uncover new ways to get in FRONT of the curve

Connie Podesta’s Stand Out Strategies  are empowering sales organizations and leadership teams to let go of old ideas and traditionally old habits and training trends and unlock their true potential for building long-term referral business in a world that requires a much higher standard of service.

“I love speaking to sales organizations.  The energy, enthusiasm and willingness to learn often fills the room,” shares Connie Podesta.  “It’s exciting to see the ‘light bulbs’ come on as sales professionals connect with the ideas, strategies and fresh new mindsets that will help them grow their businesses and create the wealth and security they are looking for.  I wrote this book just for them because seeing them succeed at their highest level is just an amazing gift for me, for them, their families and the organizations they represent. It doesn’t get better than that!”

For more information on Podesta’s schedule and availability or to learn more about her captivating newly revised book How to Make a Fortune Selling to Women/How to Make a Fortune Selling to Men Book contact her team today at 972-596-5501, via email at info@conniepodesta.com. You can visit her website online at www.conniepodesta.com